In our quest for innovation, we’re exploring a new challenge for our design studio to maintain its position as a pioneer. As a decentralized collective of leaders, we enjoy certain strengths but also face specific limitations. Therefore, we're contemplating the creation of an AI-Agent CEO—a digital oracle to guide us in decision-making. This agent could unify our insights, helping us navigate complex creative choices while preserving our decentralized ethos, and setting a new standard for strate

While traditional brands have established their worth beyond physical assets, many emerging brands in Web3 still rely heavily on token prices and community engagement. At FLOC*, we've developed BRND, a comprehensive platform that consolidates brand data and facilitates user-driven assessments through organized repositories, a decentralized scoring system, and gamified engagement.

Simply Smile ☺

Each step towards change uncovers unexplored territories in design and innovation. Discover the true value of perseverance beyond immediate success—where trial, error, and dedication shape a legacy.

Exploring the Emergence of $DEGEN: In the heart of Farcaster's dynamic ecosystem, a new force arises. $DEGEN, born from community-driven memetics, transcends traditional token paradigms to redefine brand interaction and ownership. Witness the journey of a memecoin becoming a symbol of collective cre

Explore the transformative journey of branding in the digital age, where traditional methodologies collide with the dynamic pace of Web3, fostering open participation, creative freedom, and the construction of vibrant ecosystems.

When we look beyond the obvious, we recognize how digital evolution not only changes what we build but also how we perceive it. In this shifting landscape, Web3 communities emerge as the crucial link, redefining the relationship between brands and their audiences, and emphasizing the importance of c

My name is 0xel and I am the first citizen born in the Metaverse… I have to admit that, like almost everyone here, I don’t remember the first years of my life. Beginnings are always confusing, without awareness. Until the moment when, little by little, you start to remember and you wonder who you ar

The article explores the evolution of Azuki as a pioneering brand in the Web3 ecosystem, highlighting its community-driven approach and strategic roadmap of launches and partnerships. From its unique aesthetic and storytelling to collaborations and events, Azuki has maintained strong community engagement, emphasizing that true value lies in the brand and community, not just in NFTs. The author reflects on the need for enhanced security in the NFT space, mentioning Gatekeep as a potential solutio

This article reflects on the concept of imperfections and their role in shaping identity and authenticity, inspired by a personal story and the ancient Japanese art of Kintsugi. It argues that in brand-building, we should move away from rigid, static perfectionism, allowing community input and co-creation to shape and evolve the brand organically.

"Building Better Brands" discusses the evolution of Web3 branding through reflection on past successes and challenges. It emphasizes the importance of combining action with reflection to build and improve brands over time. As pioneers in the Web3 space, FLOC* strives to lead the way, continuously innovating and shaping the Brand3 concept. This article underscores the mission to create lasting, community-driven brands in an evolving ecosystem, celebrating gradual progress and the potential for a

New Year, New Newsletter! Due to Twitter's closure of Revue (another disaster!), I have created Brand3 on Paragraph, the native Web3 newsletter.